The Forerunner (1:1): "The Forerunner" (Advertisement, Charlotte Perkins Gilman)

The Forerunner: 1:1 (November 1909): Table of Contents

[Advertisement]

THE FORERUNNER

CHARLOTTE PERKINS GILMAN'S MAGAZINE

CHARLTON CO., 67 WALL ST., NEW YORK

AS TO PURPOSE:

What is The Forerunner? It is a monthly magazine, publishing stories
short and serial, article and essay; drama, verse, satire and sermon;
dialogue, fable and fantasy, comment and review. It is written entirely
by Charlotte Perkins Gilman.

What is it For? It is to stimulate thought: to arouse hope, courage
and impatience; to offer practical suggestions and solutions, to voice
the strong assurance of better living, here, now, in our own hands to
make.

What is it about? It is about people, principles, and the questions
of every-day life; the personal and public problems of to-day. It gives
a clear, consistent view of human life and how to live it.

Is it a Woman's magazine? It will treat all three phases of our
existence--male, female and human. It will discuss Man, in his true
place in life; Woman, the Unknown Power; the Child, the most important
citizen.

Is it a Socialist Magazine? It is a magazine for humanity, and
humanity is social. It holds that Socialism, the economic theory, is
part of our gradual Socialization, and that the duty of conscious
humanity is to promote Socialization.

Why is it published? It is published to express ideas which need a
special medium; and in the belief that there are enough persons
interested in those ideas to justify the undertaking.

AS TO ADVERTISING:

We have long heard that "A pleased customer is the best advertiser."
The Forerunner offers to its advertisers and readers the benefit of this
authority. In its advertising department, under the above heading, will
be described articles personally known and used. So far as individual
experience and approval carry weight, and clear truthful description
command attention, the advertising pages of The Forerunner will be
useful to both dealer and buyer. If advertisers prefer to use their own
statements The Forerunner will publish them if it believes them to be
true.

AS TO CONTENTS:

The main feature of the first year is a new book on a new subject with a
new name:--

"Our Androcentric Culture." This is a study of the historic effect on
normal human development of a too exclusively masculine civilization.
It shows what man, the male, has done to the world: and what woman, the
more human, may do to change it.

"What Diantha Did." This is a serial novel. It shows the course of
true love running very crookedly--as it so often does--among the
obstructions and difficulties of the housekeeping problem--and solves
that problem. (NOT by co-operation.)

Among the short articles will appear:

"Private Morality and Public Immorality."
"The Beauty Women Have Lost"
"Our Overworked Instincts."
"The Nun in the Kitchen."
"Genius: Domestic and Maternal."
"A Small God and a Large Goddess."
"Animals in Cities."
"How We Waste Three-Fourths Of Our Money."
"Prize Children"
"Kitchen-Mindedness"
"Parlor-Mindedness"
"Nursery-Mindedness"

There will be short stories and other entertaining matter in each issue.
The department of "Personal Problems" does not discuss etiquette,
fashions or the removal of freckles. Foolish questions will not be
answered, unless at peril of the asker.

AS TO VALUE:

If you take this magazine one year you will have:

One complete novel . . . By C. P. Gilman
One new book . . . By C. P. Gilman
Twelve short stories . . . By C. P. Gilman
Twelve-and-more short articles . . . By C. P. Gilman
Twelve-and-more new poems . . . By C. P. Gilman
Twelve Short Sermons . . . By C. P. Gilman
Besides "Comment and Review" . . . By C. P. Gilman
"Personal Problems" . . . By C. P. Gilman
And many other things . . . By C. P. Gilman

DON'T YOU THINK IT'S WORTH A DOLLAR?

THE FORERUNNER
CHARLOTTE PERKINS GILMAN'S MAGAZINE
CHARLTON CO., 67 WALL ST., NEW YORK

_____ 19__

Please find enclosed $_____ as subscription to "The Forerunner" from
_____ 19___ to _____ 19___

__________

__________

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Originally published in Forerunner: 1:1 (November 1909).

Etext from Project Gutenberg.

This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.

The Forerunner: 1:1 (November 1909): Table of Contents