Showing posts with label Advertisement. Show all posts
Showing posts with label Advertisement. Show all posts
The Forerunner (1:1): "Calendula" (Advertisement, Charlotte Perkins Gilman)
CHILDREN CEASE TO CRY FOR IT.
This is a gratuitous advertisement, benefitting
a) The Child; whose pain stops;
b) The Mother; who doesn't have to hear him cry;
c) The Nearest Druggist--a little.
CALENDULA is a good standard old drug--made of marigolds--in the
materia medica. You buy a little bottle of tincture of calendula, and
keep it on the shelf. Nobody will drink it by mistake--it doesn't taste
good.
Presently Johnny falls down hard--he was running--he fell on a gritty
place--his poor little knee is scraped raw. And he howls, how he howls!
square-mouthed and inconsolable.
Then you hastily get a half a tea-cupful of water, a little warm if you
have it, and put in a few drops of calendula. Wet a soft clean rag in
it, bind it softly on the wound, keep it wet--and the pain stops.
Many many times has this quieted my infant anguish; also have I used it
as a grown up. The effect is the same.
C-A-L-E-N-D-U-L-A
TAKES THE PAIN FROM
A--R-A-W--W-O-U-N-D
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
The Forerunner (1:1): "A Toilet Preparation" (Advertisement, Charlotte Perkins Gilman)
I cannot give the name of this article, because they have not given me
the advertisement--yet.
But I hope to get it later on; for it is supremely good. It is
scientifically and honestly made, by good people in a good place; a
place comfortable and pretty enough to live in.
It claims a good deal as to what it is good for, and as far as I have
tried it, in several capacities, it does the things it claims to do,
does them well.
It is clean and sweet to use, isn't sticky or greasy, is reasonable in
price, smells good and is nice to look at.
You can get it anywhere--it is an old standby.
I have used it exclusively for years and years, and my mother used it
before me.
And I cannot recommend any other--for I don't use any other!
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
The Forerunner (1:1): "The Forerunner" (Advertisement, Charlotte Perkins Gilman)
The Forerunner: 1:1 (November 1909): Table of Contents
[Advertisement]THE FORERUNNER
CHARLOTTE PERKINS GILMAN'S MAGAZINE
CHARLTON CO., 67 WALL ST., NEW YORK
AS TO PURPOSE:
What is The Forerunner? It is a monthly magazine, publishing stories
short and serial, article and essay; drama, verse, satire and sermon;
dialogue, fable and fantasy, comment and review. It is written entirely
by Charlotte Perkins Gilman.
What is it For? It is to stimulate thought: to arouse hope, courage
and impatience; to offer practical suggestions and solutions, to voice
the strong assurance of better living, here, now, in our own hands to
make.
What is it about? It is about people, principles, and the questions
of every-day life; the personal and public problems of to-day. It gives
a clear, consistent view of human life and how to live it.
Is it a Woman's magazine? It will treat all three phases of our
existence--male, female and human. It will discuss Man, in his true
place in life; Woman, the Unknown Power; the Child, the most important
citizen.
Is it a Socialist Magazine? It is a magazine for humanity, and
humanity is social. It holds that Socialism, the economic theory, is
part of our gradual Socialization, and that the duty of conscious
humanity is to promote Socialization.
Why is it published? It is published to express ideas which need a
special medium; and in the belief that there are enough persons
interested in those ideas to justify the undertaking.
AS TO ADVERTISING:
We have long heard that "A pleased customer is the best advertiser."
The Forerunner offers to its advertisers and readers the benefit of this
authority. In its advertising department, under the above heading, will
be described articles personally known and used. So far as individual
experience and approval carry weight, and clear truthful description
command attention, the advertising pages of The Forerunner will be
useful to both dealer and buyer. If advertisers prefer to use their own
statements The Forerunner will publish them if it believes them to be
true.
AS TO CONTENTS:
The main feature of the first year is a new book on a new subject with a
new name:--
"Our Androcentric Culture." This is a study of the historic effect on
normal human development of a too exclusively masculine civilization.
It shows what man, the male, has done to the world: and what woman, the
more human, may do to change it.
"What Diantha Did." This is a serial novel. It shows the course of
true love running very crookedly--as it so often does--among the
obstructions and difficulties of the housekeeping problem--and solves
that problem. (NOT by co-operation.)
Among the short articles will appear:
"Private Morality and Public Immorality."
"The Beauty Women Have Lost"
"Our Overworked Instincts."
"The Nun in the Kitchen."
"Genius: Domestic and Maternal."
"A Small God and a Large Goddess."
"Animals in Cities."
"How We Waste Three-Fourths Of Our Money."
"Prize Children"
"Kitchen-Mindedness"
"Parlor-Mindedness"
"Nursery-Mindedness"
There will be short stories and other entertaining matter in each issue.
The department of "Personal Problems" does not discuss etiquette,
fashions or the removal of freckles. Foolish questions will not be
answered, unless at peril of the asker.
AS TO VALUE:
If you take this magazine one year you will have:
One complete novel . . . By C. P. Gilman
One new book . . . By C. P. Gilman
Twelve short stories . . . By C. P. Gilman
Twelve-and-more short articles . . . By C. P. Gilman
Twelve-and-more new poems . . . By C. P. Gilman
Twelve Short Sermons . . . By C. P. Gilman
Besides "Comment and Review" . . . By C. P. Gilman
"Personal Problems" . . . By C. P. Gilman
And many other things . . . By C. P. Gilman
DON'T YOU THINK IT'S WORTH A DOLLAR?
THE FORERUNNER
CHARLOTTE PERKINS GILMAN'S MAGAZINE
CHARLTON CO., 67 WALL ST., NEW YORK
_____ 19__
Please find enclosed $_____ as subscription to "The Forerunner" from
_____ 19___ to _____ 19___
__________
__________
__________
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
The Forerunner (1:1): "Moore's Fountain Pen" (Advertisement, Charlotte Perkins Gilman)
I have had, and lost, perhaps a dozen fountain pens, of various kinds.
Never one of them that didn't distribute ink where--and when--it wasn't
wanted, till I happened on Moore's.
1 didn't notice the name of it till after considerable use, with perfect
satisfaction; and then I looked to see who was responsible for this
wonder.
It is all very well for men, with vest pockets, to carry a sort of
leather socket, or a metal clip that holds the pen to that pocket
safely--so long as the man is vertical.
But women haven't vest pockets--and do not remain continuously erect.
A woman stoops over to look in the oven--to pick up her thimble--to take
the baby off the floor--and if she carries a fountain pen, it stoops
over too and spills its ink.
If the woman carries it about in a little black bag, it is horizontal,
and the ink ebbs slowly from the pen into the cap, afterwards swiftly to
her fingers.
With Moore's you pull the pen into the handle, and then the cap screws
on.
That's all.
The ink can not get out.
You can carry that pen up, or down, or sideways; it doesn't care.
I use it with joy, with comfort, with clean hands. It is a constant
satisfaction.
American Fountain Pen Co.
168 Devonshire St., Boston, Mass.
Please mention THE FORERUNNER when purchasing.
C. P. G.
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
Never one of them that didn't distribute ink where--and when--it wasn't
wanted, till I happened on Moore's.
1 didn't notice the name of it till after considerable use, with perfect
satisfaction; and then I looked to see who was responsible for this
wonder.
It is all very well for men, with vest pockets, to carry a sort of
leather socket, or a metal clip that holds the pen to that pocket
safely--so long as the man is vertical.
But women haven't vest pockets--and do not remain continuously erect.
A woman stoops over to look in the oven--to pick up her thimble--to take
the baby off the floor--and if she carries a fountain pen, it stoops
over too and spills its ink.
If the woman carries it about in a little black bag, it is horizontal,
and the ink ebbs slowly from the pen into the cap, afterwards swiftly to
her fingers.
With Moore's you pull the pen into the handle, and then the cap screws
on.
That's all.
The ink can not get out.
You can carry that pen up, or down, or sideways; it doesn't care.
I use it with joy, with comfort, with clean hands. It is a constant
satisfaction.
American Fountain Pen Co.
168 Devonshire St., Boston, Mass.
Please mention THE FORERUNNER when purchasing.
C. P. G.
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
The Forerunner (1:1): "Holeproof Hosiery" (Advertisement, Charlotte Perkins Gilman)
The Forerunner: 1:1 (November 1909): Table of Contents
[Advertisement]
HOLEPROOF HOSIERY
Few women like to darn stockings, but most women have to.
They have to darn their own,--not many; their husband's--more; and their
childrens'--most.
The amount of time they waste in this Sisyphean task would, even at
charwoman's wages, buy socks and stockings for a dozen families.
Spent in reading, it would improve their minds--darning doesn't. Spent
in rest, it would improve their health--darning doesn't. Darning
stockings is one of the most foolish things women are expected to do.
"But what are we to do? Stockings will wear out," protest the darners.
Buy new ones.
"But they wear out so fast!"
That is where you are wrong; they do not wear out fast--if you buy the
Holeproof.
I bought some once. Did they wear out? They did not wear out. I wore
them and wore them and wore them, till I was so tired of those
deathless, impervious, unnaturally whole stockings that I gave them
away!
Seriously, the Holeproof Hosiery does what it promises. I have used it,
other members of my family have used it, friends of mine have used it
and I have never heard any complaint, except of the monotony of whole
stockings.
If you don't believe it, try it--but be sure and get the real thing; of
your dealer or
The Holeproof Hosiery Co., Milwaulkee, Wis.
Please mention THE FORERUNNER when purchasing.
C. P. G.
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
The Forerunner (1:1): "Fels-Naptha Soap" (Advertisement, Charlotte Perkins Gilman)
I took a trolley trip in New England, one Summer, carrying for my only
baggage a neat thin German "mappe"--about 15 by 12 by 2.
"But what do you do for clean underwear?" inquired my friends.
Then I produced from one corner of that restricted space, a neat small
box, and a piece of a cake of Fels-Naptha.
"Wash 'em over night, they are dry in the morning," said I.
"But are they clean?"
"Of course, they are clean, chemically clean,--if you use Fels-Naptha."
Suppose you are camping, and hot water is hard to come by; or travelling
in places where it may not be had at all; or that you merely live in the
country and have to heat it "by hand," as it were; it is warm weather,
very warm weather, and the mere thought of hot water is unpleasant; or
that you burn gas,--and gas costs money, as indeed does other fuel; or
that your laundress is unreliable and will not boil the clothes:--
In any or all of these cases, use Fels-Naptha, and use it according to
directions.
It is easy, it is quick, it is inexpensive, and the clothes are clean,
artistically and antiseptically clean.
This soap has been a solid comfort my kitchen for years. It is a steady
travelling companion, and I have recommended it to many grateful friends
before now.
C. P. G.
Fels & Co., Philadelphia, Pa.
Please mention THE FORERUNNER when purchasing.
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
baggage a neat thin German "mappe"--about 15 by 12 by 2.
"But what do you do for clean underwear?" inquired my friends.
Then I produced from one corner of that restricted space, a neat small
box, and a piece of a cake of Fels-Naptha.
"Wash 'em over night, they are dry in the morning," said I.
"But are they clean?"
"Of course, they are clean, chemically clean,--if you use Fels-Naptha."
Suppose you are camping, and hot water is hard to come by; or travelling
in places where it may not be had at all; or that you merely live in the
country and have to heat it "by hand," as it were; it is warm weather,
very warm weather, and the mere thought of hot water is unpleasant; or
that you burn gas,--and gas costs money, as indeed does other fuel; or
that your laundress is unreliable and will not boil the clothes:--
In any or all of these cases, use Fels-Naptha, and use it according to
directions.
It is easy, it is quick, it is inexpensive, and the clothes are clean,
artistically and antiseptically clean.
This soap has been a solid comfort my kitchen for years. It is a steady
travelling companion, and I have recommended it to many grateful friends
before now.
C. P. G.
Fels & Co., Philadelphia, Pa.
Please mention THE FORERUNNER when purchasing.
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
The Forerunner (1:1): "Lowney's" (Advertisment, Charlotte Perkins Gilman)
The Forerunner: 1:1 (November 1909): Table of Contents
[Advertisement]LOWNEY'S
I speak as one who has cared little for candy of any kind and less for
chocolate candy.
I don't like chocolate cake, nor chocolate blanc mange, nor chocolate
pudding, nor chocolate to drink--unless it is cocoa, very hot, not too
sweet, and strained carefully.
Nevertheless I fell in with friends, who feasted upon Lowney's; they
beguiled me into feasting upon Lowney's, and since then my attitude has
changed as to candy.
I had a box of Lowney's, a particularly well-made, attractive box, that
is still kept to put small treasures in, and brought it home for my
family to eat.
Always before, I had looked on with the unselfishness of a pelican, to
see others eat candy; but now I strove with them, like a frigate bird,
and made them give up some of it. I wanted it myself.
Furthermore, I bought a small box of Lowney's chocolate almonds in
Portland, Oregon, on the fourteenth of June, and with severe
self-denial, brought it home on the twenty-ninth of July.
Then it was eaten, largely by me, and every single one of those
chocolate almonds was fresh and good.
I can state further, on the evidence of personal friends, that all the
Lowney preparations are pure and honest and perfectly reliable.
They are as good as the best in the world.
As to the candy,--That's better.
C. P. G.
Walter M. Lowney Co.
BOSTON, MASS.
Please mention THE FORERUNNER when purchasing.
______________________________________
Originally published in Forerunner: 1:1 (November 1909).
Etext from Project Gutenberg.
This public domain text has been presented as found (with some minor format changes); this website and its owners are not responsible for errors, substantive and/or minor.
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